Our {approach}
The path to purchase is no longer linear. Consumers move fluidly between channels, devices, and mindsets and CPG brands need a partner who can keep pace. We bring together the sweet spot of data, tech and media to deliver connected commerce campaigns that cut through complexity and drive real impact.
Seamless Integration
We connect brand storytelling to transactions, through unparalleled CPG & commerce expertise.
Consumer expertise
We have unrivalled access to retailer audience data, knowing when & how to use it to drive relevancy & efficiency.
Advanced omnichannel
We use market leading media capabilities through sophisticated media trading to control and deliver personalised journeys which turn consideration into purchase.
Performance at the heart
We use proprietary tools with industry leading media performance insights across brand and commerce outcomes to measure and understand performance.
Our model is built for today’s landscape: combining genuine CPG expertise, unrivalled retail partnerships, and independent agility with the backing of the
UK’s #1 commerce media agency, SMG.
We are genuine specialists.
Powered by world-class technology and insight.
Plan-Apps uses unique commerce media performance data and audience insights to plan, manage, optimise & evaluate media delivering the most effective and efficient campaigns.
It’s a new world of media and our unique approach ensures CPGs don’t just keep up, they win.
We’re proud to hold long-standing & impactful partnerships with many
of the UK’s leading CPGs
