Foodie getaway

We positioned Liberté Origins with a point of difference in a competitive yogurt category.

The challenge

How could we continue to support the exclusive product in Tesco?

We needed to help Liberte Origins find a point of difference in a competitive yogurt category that drove shoppers to purchase. 

Creative and media strategy

Win a trip to Paris

Leveraging Tesco's bespoke competition mechanic and media package 'text to win', we offered shoppers the chance to win a trip to Paris.

Why Paris?

To cement the French origins and premium position of the product, whilst appealing to the younger shopper desire for experiences. 

Each media had a different communication role to play; driving big brand awareness across the full path to purchase.

The results




Competition entries

Continue exploring

Want to find out more?


Get in touch to have a chat with our team and find out how we can help brands get the most out of their marketing budgets.

Find us

22a Leathermarket Street

London, SE1 3HP

T: 020 3553 5555


See directions

Sign up


See our vacancies

Part of Shopper Media Group - © Copyright 2019 Capture Marketing