I look after a collection of diverse FMCG clients, managing everything from brand and campaign strategy and day to day evaluation, to evaluation and insight, leading the team to deliver against our brands' objectives and produce tangibly effective shopper campaigns.
A quick Q&A with Yvette
Favourite Capture campaign and why?
McCain partnership campaigns. All sorts of happiness in getting people to pick up McCain Jackets and bagging a stellar ROI in the meantime!
How do you best demonstrate one of the Capture values?
Stay Honest – I’m all about transparency, owning up when something hasn’t worked and building long standing relationships that way.
What’s the biggest thing you’ve learnt about shopper?
It works! The data doesn’t lie.
What are you known for around the office?
I give a cracking head massage.
If you were a piece of shopper media, what would you be and why?
ASDA FM – obsessed with a bargain.