Yvette Flower

Client Manager

I look after a collection of diverse FMCG clients, managing everything from brand and campaign strategy and day to day evaluation, to evaluation and insight, leading the team to deliver against our brands' objectives and produce tangibly effective shopper campaigns.


A quick Q&A with Yvette

Favourite Capture campaign and why?

McCain partnership campaigns. All sorts of happiness in getting people to pick up McCain Jackets and bagging a stellar ROI in the meantime!

How do you best demonstrate one of the Capture values?

Stay Honest – I’m all about transparency, owning up when something hasn’t worked and building long standing relationships that way.

What’s the biggest thing you’ve learnt about shopper?

It works! The data doesn’t lie.

What are you known for around the office?

I give a cracking head massage.

If you were a piece of shopper media, what would you be and why?

ASDA FM – obsessed with a bargain.

Recent posts

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.