Thanos Kounenis

Head of Engineering

I joined SMG in 2017 and since then I have been leading the development team. Our aim is to design, implement and deliver software solutions for our clients that will help them join us in our main mission; transform Shopper Media!


A quick Q&A with Thanos

Favourite Capture campaign and why?

Lactalis Seriously Strong spreadable 2016 – It is one of the first campaigns in our database and we always test that one first!

How do you best demonstrate one of the Capture values?

Stay Honest – I believe that honesty is the easiest solution to most problems.

What’s the biggest thing you’ve learnt about shopper?

The number of shopper media touchpoints that are available across retail is WAY bigger than I could ever imagine!

What are you known for around the office?

I wear striped rugby shirts during the winter – almost exclusively.

If you were a piece of shopper media, what would you be and why?

In-store radio – because I am that voice in the background people tend to ignore!

Recent posts

When does a consumer become a shopper or are we always shopping in today’s society?

Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...

Our 2019 Christmas Ad wrap

Christmas. It’s the most wonderful time of the year....

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...