Tara Hekmat

Client Manager

I work within the client team across a diverse range of brands from coffee to ketchup, helping them to plan, buy and evaluate their shopper campaigns. At Capture, there is a strong focus on how we can continuously optimise our clients' campaigns to make each activation bigger and better than the previous!


A quick Q&A with Tara

Favourite Capture campaign and why?

My favourite campaign has to be the Taylors of Harrogate Coffee Bags campaign. Activating across 7 retailers with over 19 different touchpoints to create an unmissable campaign, we used a blend of innovative and traditional media channels from Asda FM to Amazon programmatic. It was great to work on this campaign from start to finish; planning, developing creative, buying and managing this through to deliver a best in class campaign with strong results for the brand!

How do you best demonstrate one of the Capture values?

Stay Honest – most important part of the job for me is truly becoming an extension of the teams we work with on a daily basis, working with them honestly to understand what works for their brands specifically.

What’s the biggest thing you’ve learnt about shopper?

That there’s always new things to learn! The opportunities in the industry are ever-changing, which makes planning and optimising campaigns an exciting challenge every time.

What’re you known for around the office?

My addiction to tea and tiles.

If you were a piece of shopper media, what would you be and why?

Sainsbury’s magazine – outside back cover. Premium and glossy.

Recent posts

When does a consumer become a shopper or are we always shopping in today’s society?

Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...

Our 2019 Christmas Ad wrap

Christmas. It’s the most wonderful time of the year....

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...