Senior Client Executive
On the client team I manage through live campaigns for a range of clients across different categories, and also meet with brands to introduce them to Capture. This brings a great diversity to the role, and with each brand facing its own challenges no day is the same!
A quick Q&A with Stef
Favourite Capture campaign and why?
Most recently I’ve loved working with Alpro on their Costa campaign for January. Placing ads in proximity to Costa cafes, we told Londoners about the amazing Alpro drinks being used – and the new Almond Flat White! Did someone say #Veganuary?
How do you best demonstrate one of the Capture values?
Stay Hungry – I love reaching out to new brands to talk shopper media and introduce them to Capture, but also I must have a copious amount of snacks around me at all times.
What’s the biggest thing you’ve learnt about shopper?
So much more than cardboard in store!
What are you known for around the office?
Impulsively getting a coffee on the way to work, because I just can’t wait 5 minutes longer until I get in.
If you were a piece of shopper media, what would you be and why?
Lenticular trolley poster – cold, hard, shiny plastic.
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.