Senior Creative & Digital Innovation Manager
Having been at SMG for over 5 years, I currently work within our group function focusing on digital innovation. Our aim is to create forward-thinking tools that unlock opportunity and enable our teams to deliver the best end to end service to our clients.
A quick Q&A with Sali
How do you best demonstrate one of the Capture Values?
Stay foolish – I love a challenge and the nature of my role means that I’m able to tackle something new on a regular basis and learn new skills along the way.
What’s the biggest thing you’ve learnt about shopper?
Shopper is often underestimated and branded the boring alternative to ATL, yet with the shift to digital there should no longer be barriers, shopper campaigns can be activated across a huge variety of channels. However, the sweet spot is connecting your brand marketing to your shopper to create a fluid and impactful end-to-end experience.
What are you known for around the office?
Unofficial IT helpdesk.