In a nutshell am responsible for making Capture famous! Optimising all marketing channels to get our brand out there, from social media, PR, CMS and the website.
A quick Q&A with Rohma
How do you best demonstrate one of the Capture values?
Stay Hungry – I am forever learning new things in this role, and thrive off a challenge!
What’s the biggest thing you’ve learnt about shopper?
There’s so much variety!
What are you known for around the office?
Hogging my favourite desk in the corner in the office!
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.