Robbie Nolan

Client Executive

As a Client Executive, I work within the client team with a wide range of FMCG clients (from Ice Cream to Baby Food) to plan, book, manage and evaluate their shopper marketing campaigns.


A quick Q&A with Robbie

Favourite Capture campaign and why?

Liberté Origins Text To Win, because the creative and prize was so on brand!

How do you best demonstrate one of the Capture values?

Stay Hungry – always questioning the why in everything we do in order to look for ways to make it better! (also love a snack).

What’s the biggest thing you’ve learnt about shopper?

That it’s not just about in-store media!

What are you known for around the office?

My loud laugh…

If you were a piece of shopper media, what would you be and why?

Hoopla Digital – Love being the centre of attention!

Recent posts

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.