As a Client Executive, I work within the client team with a wide range of FMCG clients (from Ice Cream to Baby Food)to plan, book, manage and evaluate their Shopper Marketing campaigns.
A quick Q&A with Robbie
Favourite Capture campaign and why?
The Organix Veggie Sticks launch, the digital six sheet creative was awesome!
How do you best demonstrate one of the Capture values?
Stay Hungry – always questioning the why in everything we do in order to look for ways to make it better! (also love a snack).
What’s the biggest thing you’ve learnt about shopper?
That it’s not just about in-store media!
What are you known for around the office?
My loud laugh…
If you were a piece of shopper media, what would you be and why?
Hoopla Digital – Love being the centre of attention!
Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...
The key to communicating effectively in the shopper context is designing to disrupt...