As a Client Executive, I work within the client team with a wide range of FMCG clients (from Ice Cream to Baby Food) to plan, book, manage and evaluate their shopper marketing campaigns.
A quick Q&A with Robbie
Favourite Capture campaign and why?
Liberté Origins Text To Win, because the creative and prize was so on brand!
How do you best demonstrate one of the Capture values?
Stay Hungry – always questioning the why in everything we do in order to look for ways to make it better! (also love a snack).
What’s the biggest thing you’ve learnt about shopper?
That it’s not just about in-store media!
What are you known for around the office?
My loud laugh…
If you were a piece of shopper media, what would you be and why?
Hoopla Digital – Love being the centre of attention!
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.