Noman Iqbal

Senior Finance Executive

I'm responsible for all things finance for our FMCG business. From weekly dashboard reporting to monthly financial statements. I also look after the purchase order process and sales ledger, making sure everything runs smoothly.

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A quick Q&A with Noman

How do you best demonstrate one of the Capture values?

Stay Hungry – I am always up for a challenge! Especially an excel one!

What’s the biggest thing you’ve learnt about shopper?

It really works!

What are you known for around the office?

I like to bring a smile on our FMCG teams faces by sharing a FMCG themed meme every week.

If you were a piece of shopper media, what would you be and why?

6 Sheets…

Recent posts

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.

How Amazon is capturing fmcg shopper marketing spend - and what retailers can learn

Is Amazon winning lucrative shopper marketing budgets?