Noman Iqbal

Senior Finance Executive

I'm responsible for all things finance for our FMCG business. From weekly dashboard reporting to monthly financial statements. I also look after the purchase order process and sales ledger, making sure everything runs smoothly.

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A quick Q&A with Noman

How do you best demonstrate one of the Capture values?

Stay Hungry – I am always up for a challenge! Especially an excel one!

What’s the biggest thing you’ve learnt about shopper?

It really works!

What are you known for around the office?

I like to bring a smile on our FMCG teams faces by sharing a FMCG themed meme every week.

If you were a piece of shopper media, what would you be and why?

6 Sheets…

Recent posts

When does a consumer become a shopper or are we always shopping in today’s society?

Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...

Our 2019 Christmas Ad wrap

Christmas. It’s the most wonderful time of the year....

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...