Nicola Hatfield

Client Executive

As a client executive, I sit within the client team and help manage a number of different brands such as Kellogg's, BEAR and LRS. My role involves putting together response plans, managing campaigns from start to finish and liaising with other teams across Capture to ensure all elements come together as expected!


A quick Q&A with Nicola

Favourite Capture campaign and why?

As I’m still quite new, it’s been great to see the W.K Kellogg campaign come to life as I started working on it during my second week at Capture! From booking the media in initially, to seeing it live in store has been great to see, and rewarding to see the enthusiastic response from the client.

How do you best demonstrate one of the Capture values?

Stay Hungry – always keen to learn new things, understand what works well and why and utilising this to optimise future campaigns.

What’s the biggest thing you’ve learnt about shopper?

How important it is to start from the shelf back!

What are you known for around the office?

My love for Aperol Spritz!

If you were a piece of shopper media, what would you be and why?

Sampling – because I love meeting new people and trying new food!

Recent posts

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.