Nicola Hatfield

Senior Client Executive

I sit within the client team, acting as an account manager, looking after a number of different brands such as Kellogg's, BEAR and Bel. My role involves putting together response plans, managing campaigns from start to finish and liasing with other teams across Capture to ensure all elements come together as expected!

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A quick Q&A with Nicola

Favourite Capture campaign and why?

It was great to see the W.K Kellogg Granola campaign come to life as I started working on it during my second week at Capture, so to see it evolve through the whole process was really rewarding. From discussing campaign ideas with the client, to booking the media in initially, and then seeing it live in store was really exciting!

How do you best demonstrate one of the Capture values?

Stay Hungry – always keen to learn new things, understand what works well and why and utilising this to optimise future campaigns.

What’s the biggest thing you’ve learnt about shopper?

How important it is to start from the shelf back!

What are you known for around the office?

Planning holidays!

If you were a piece of shopper media, what would you be and why?

Sampling – because I love meeting new people and trying new food!

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