Matt Lee

Director and Co-Founder

As co-founder of Capture, it’s inspiring to see everyone’s commitment to our vision to transform the category, empowering brands to justify their choices and grow their investment in retailers and channels. I’m proud to have watched the company grow exponentially since 2008. We wanted to offer something that didn’t exist – and today Capture are experts in planning, buying, implementing and evaluating shopper campaigns for FMCG brands.


A quick Q&A with Matt

What do you love most about working at Capture?

Doing something that is genuinely market changing is exciting. It means that every day is challenging yet incredibly rewarding. No time for clock watching!

What has been your proudest moment while working here?

Watching the company grow exponentially since co-founding it in 2008. We wanted to set up an agency that would offer something that simply didn’t exist at the time, and today Capture are the experts in planning, buying, implementing and evaluating shopper media campaigns for FMCG brands.

What are you known for in the office?

My fashionably eccentric wardrobe and loving the Rolling Stones!

Posts written by Matt Lee

How Amazon is capturing fmcg shopper marketing spend - and what retailers can learn

Is Amazon winning lucrative shopper marketing budgets?

Retailers must start sharing better data about advertising

Brands are increasing their online budgets, so why is data from retailers still very limited?

Let's collaborate for a consistent measure of shopper media

There's a need to determine a media plan’s value based on a simple and consistent measure.

Making your shopper budget an investment, not a spend

How to measure whether you had a ‘good deal’ on your shopper spend.