Media Partnership Manager
I aim to take our shopper campaigns and translate them to traditional out of home media. This encompasses everything from small and large format billboards, tube and bus advertising through to taxi and lorry advertising. Always working to tie it back to engaging our target shopper and driving in-store sales
A quick Q&A with Matt
Favourite Capture campaign and why?
The Ginsters brand relaunch in 2018 saw us take the in-store message and adapt it for out of home media. We ran across a whole host of outdoor formats managed by multiple media owners. Each site was targeted and handpicked to ensure it efficiently drove awareness and footfall to store.
How do you best demonstrate one of the Capture values?
I am always trying to Stay Foolish. Fortunately that comes quite naturally in day-to-day life, however I like to try and challenge traditional processes and always ask if there is a better way to do things.
What’s the biggest thing you’ve learnt about shopper?
That we are constantly shoppers, even when we are not actively thinking about it. That means we are constantly being influenced and our environment, mindset and advertising have a huge role to play in which product we ultimately pick up off the shelf.
What are you known for around the office?
I’d like to think its for being a fun, enthusiastic and energetic member of the team. However whilst I am those things its probably for the amount of time I spend talking about gaming and never missing an opportunity to tell everyone about my newest gaming obsession.
If you were a piece of shopper media, what would you be and why?
Tube tunnel domination – Loud and in your face.
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.