Matt Claisse

Media Partnership Manager

I aim to take our shopper campaigns and translate them to traditional out of home media. This encompasses everything from small and large format billboards, tube and bus advertising through to taxi and lorry advertising. Always working to tie it back to engaging our target shopper and driving in-store sales

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A quick Q&A with Matt

Favourite Capture campaign and why?

The Kelloggs Joybol Launch in 2019 was a great campaign to work on as we used intelligent targeting to optimise our media planning and buying. This ensured that the sites we activated for Kelloggs were as efficient as possible and drove the best results.

How do you best demonstrate one of the Capture values?

I am always trying to Stay Foolish. Fortunately that comes quite naturally in day-to-day life, however I like to try and challenge traditional processes and always ask if there is a better way to do things.

What’s the biggest thing you’ve learnt about shopper?

That we are constantly shoppers, even when we are not actively thinking about it. That means we are constantly being influenced and our environment, mindset and advertising have a huge role to play in which product we ultimately pick up off the shelf.

What are you known for around the office?

I’d like to think its for being a fun, enthusiastic and energetic member of the team. However whilst I am those things its probably for the amount of time I spend talking about gaming and never missing an opportunity to tell everyone about my newest gaming obsession.

If you were a piece of shopper media, what would you be and why?

Tube tunnel domination – Loud and in your face.

Recent posts

When does a consumer become a shopper or are we always shopping in today’s society?

Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...

Our 2019 Christmas Ad wrap

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Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...