Lara Hamilton

Planning Manager

As a planner, my role is to leverage insights about how people shop in order to create effective communication and media strategies. I'm also a 'cheerleader' - working with our client and creative teams to help bring these strategies to life!

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A quick Q&A with Lara

Favourite Capture campaign and why?

Primula Makes The Pasta – The brand loved the creative proposition and visuals, and have since evolved it across numerous campaigns.

How do you best demonstrate one of the Capture values?

Stay Hungry – I’m a self-confessed perfectionist and always expect the best from myself.

What’s the biggest thing you’ve learnt about shopper?

Here’s a short poem:

Shopper media is so much more..

than just the cardboard found in-store!

What are you known for around the office?

Blasting Disney songs and singing along loudly.

If you were a piece of shopper media, what would you be and why?

A dual-branded barker – because I’m a real team player!

Recent posts

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Our 2019 Christmas Ad wrap

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Design to disrupt: Best practice for shopper marketing creative

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Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...