As a planner, my role is to leverage insights about how people shop in order to create effective communication and media strategies. I'm also a 'cheerleader' - working with our client and creative teams to help bring these strategies to life!
A quick Q&A with Lara
Favourite Capture campaign and why?
Primula Makes The Pasta – The brand loved the creative proposition and visuals, and have since evolved it across numerous campaigns.
How do you best demonstrate one of the Capture values?
Stay Hungry – I’m a self-confessed perfectionist and always expect the best from myself.
What’s the biggest thing you’ve learnt about shopper?
Here’s a short poem:
Shopper media is so much more..
than just the cardboard found in-store!
What are you known for around the office?
Blasting Disney songs and singing along loudly.
If you were a piece of shopper media, what would you be and why?
A dual-branded barker – because I’m a real team player!
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