Senior Planning Manager
Leveraging shopper insights and performance data to create effective campaign communication and media strategies, as well as conjuring up the next big campaign big idea that will deliver exciting opportunities and results for brands.
A quick Q&A with Kelly
What is your favourite Capture campaign and why?
Not sure I can pick a favourite!
I’ve worked on so many that all present a different (and exciting) challenge and encourage me to think in different ways to respond. I guess I’d have to say any that allow me to dig to find a key insight and come up with a campaign idea based on the insight.
How do you best demonstrate one of the Capture values?
My curiosity as well a love of a good ‘steal and adapt’ push me to continually improve our projects and Stay Hungry for better and better work each time.
What’s the biggest thing you’ve learnt about shopper?
So much! It’s a complex but has so much untapped potential, not to mention its probably one of the biggest influencers of purchase behaviour!
What are you known for around the office?
My love of organisation and detail including colour coding my emails and project list statuses…oh and competing with Jane on holidays.
If you were a piece of shopper media, what would you be and why?
Any dynamic media because I’m constantly moving and evolving what I do.