As a creative I create! From the initial ideas and black and white scamps right through to beautiful mac visuals... (I'm also a big TOON fan)
A quick Q&A with Keith
Favourite Capture campaign and why?
Sharwoods new product launch is definitely up there. Not only did I personally really like the creative, the campaign performed really well for the brand.
How do you best demonstrate one of the Capture values?
Stay Honest – Being a Geordie, what you see is what you get, so it has to be our ‘Stay Honest’ value.
What’s the biggest thing you’ve learnt about shopper?
The ever changing shopper landscape and the magic we can create.
What are you known for around the office?
Great tunes and music taste, Geordie DJ Bell.
If you were a piece of shopper media, what would you be and why?
A wobbler…a LARGER than life character.
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.