Senior Client Executive
I’m part of the client team here at Capture, managing shopper campaigns for several FMCGs spanning plant-based, cheese, and chocolate, from planning all the way through to evaluation.
A quick Q&A with Jon
Favourite Capture campaign and why?
White chocolate Coco pops NPD. The ‘Choc of the pops’ digital 6 sheets used a live twitter feed, and was a good example of how making use of developments in media can drive engagement with an established brand.
How do you best demonstrate one of the Capture Values?
Stay Hungry. I love a new challenge. I also had a snack drawer when I was on the Shop Direct account and am planning to get one installed in the London office.
What’s the biggest thing you’ve learnt about shopper?
The role of impulse in FMCG. Shopper becomes increasingly important when you remember that FMCGs are rarely considered purchases and so ensuring your brand cuts through the noise at each stage through to point of purchase is vital.
What are you known for around the office?
Tea-provider. I’d like to say something more profound, but so far it’s tea making.
If you were a piece of shopper media, what would you be and why?
New barker. I’m pretty new, but planning to drive great uplift for the brands I’m working with *finger guns*.