Jess Parkinson

Client Manager

I lead a sub-group of key FMCG clients with my team. We help our clients to navigate the ins and outs of the shopper landscape, whilst looking to optimise campaigns based on our insight and previous learnings.

Scroll

A quick Q&A with Jess

Favourite Capture campaign and why?

Working on the Evian campaign for Wimbledon because it’s been great to be immersed in their brand objectives for the partnership and also get invited to the tournament!

How do you best demonstrate one of the Capture values?

Stay Honest – I will always say it how it is. Our job is to act as shopper experts for our clients and they always value an honest opinion, even if it sometimes doesn’t match what they’d originally thought.

What’s the biggest thing you’ve learnt about shopper?

It’s satisfying when you plan something and it actually goes to plan (quite rare) and it also performs – because of how measurable it is, we know how each channel actually performed.

What are you known for around the office?

Perfecting the runny centre of the egg that frequently tops my lunch.

What piece of shopper media would you be and why?

An eye catching 6 sheet, time and weather targeted, because my specialism is all about innovative ways to use existing media channels.

 

Posts written by Jess Parkinson

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...