Jane Barnett

Designer

I'm an all rounder, from managing the studio workflow, to design and artwork.

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Quick Q&A with Jane

Favourite Capture campaign and why?

Kellogg’s Masterbrand. It was great to work on a large scale national campaign from initial concepts, design and final artwork.

How do you best demonstrate one of the Capture values?

Stay Honest – organised, flexible and never say no!

What’s the biggest thing you’ve learnt about shopper? 

The forever changing specs and guidelines!

What are you known for around the office? 

I’m always on holiday…

If you were a piece of shopper media, what would you be and why?

A sampling stand, as I always like trying new products.

 

 

Recent posts

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.