Media Partnership Executive
I'm part of the Media Partnership team and look after our relationship with Threefold and Co-op, as well as our print agencies. I'm the main point of contact for any Co-op or print related queries and manage the full booking process, from checking availability to sharing evaluations.
A quick Q&A with Isabel
Favourite Capture campaign and why?
I would say my favourite campaign so far is the Old El Paso Day of the Dead activity we ran in Co-op last year, mainly due to how good the artwork looked across the media touchpoints! It also produced some really positive results for the client, which is what we set out to achieve.
How do you best demonstrate one of the Capture values?
Stay Honest – I’m always more than willing to help the team with any queries or suggestions they have but I’m also not afraid to push back if I don’t agree with their line of thinking.
What’s the biggest thing you’ve learnt about shopper?
That it really does work!
What are you known for around the office?
If you were a piece of shopper media, what would you be and why?
Digital 6 sheets – tall and highly disruptive
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.