I work within the client team across a diverse range of clients, talking to brands directly to help them plan, implement and evaluate their shopper media with a view to continuously optimising in order to deliver best in class campaigns.
A quick Q&A with Isabel
What is your favourite Capture campaign and why?
My favourite campaign was the Primula Makes it campaign. It was great building a new strategy and creative positioning for the brand, which they used in their ATL comms too and then seeing the impact this had on sales and media performance. Really exciting when you see the results of all your hard work make a real difference to a client.
How do you best demonstrate the Capture values?
Stay Honest – I truly believe that building trust with clients is one of the most important aspects of my job, making sure that Capture is seen as an extension of their team, that they can come to for all things shopper!
What’s the biggest thing you’ve learnt about shopper?
The importance of creative in shopper media, Ensuring the right creative and messaging is selected for each media touchpoint on the shopper journey can completely change the success of a campaign.
What are you known for around the office?
Running everywhere, no time like the present!
If you were a piece of shopper media, what would you be and why?
A recipe barker – Love trying new things and creating something from scratch.
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.