Fenella Hogg

Conceptual Director

I ensure creativity it is kept high and full of passion.

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A quick Q&A with Fenella

Favourite Capture campaign and why?

I love it all… each a different challenge.

How do you best demonstrate one of the Capture values?

Stay Honest – My challenging honesty gets me into hot water from time to time!

What’s the biggest thing you’ve learnt about shopper?

Just how effective different POS items are in terms of ROI, and where gains can be made when creative is working really hard

What are you known for around the office?

After today, probably for my love of “What the Pitta”

If you were a piece of shopper media, what would you be and why?

Hanging banner – because I like to think I help to give direction.

Recent posts

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.