Emma Jelly

Senior Media Partnership Executive

I sit within the Media Partnership team, looking after relationships with our media owners. I manage all things Asda, so work with the client team to plan, book and manage through campaigns as well as my contacts at GIG and Asda to ensure we are providing them with everything they need. I'm also the go-to gal for Waitrose and Sainsbury's.


A quick Q&A with Emma

Favourite Capture campaign and why?

I really enjoyed the Activia Head Office Event at Co-op as I was able to get stuck in on the day and help on the stand during the event. Even got my hi-vis out to direct the van in.

How do you best demonstrate one of the Capture values?

Have fun – Always up for a team social!

What’s the biggest thing you’ve learnt about shopper?

There are so many different channels, it’s so much more than just cardboard in store.

What are you known for around the office?

Probably singing at my desk all day everyday.

What piece of shopper media would you be and why?

A wobbler – it’s in my name!




Recent posts

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.