Senior Media Partnership Executive
I sit within the Media Partnership team, looking after relationships with our media owners. I manage all things Asda, so work with the client team to plan, book and manage through campaigns as well as my contacts at GIG and Asda to ensure we are providing them with everything they need. I'm also the go-to gal for Waitrose and Sainsbury's.
A quick Q&A with Emma
Favourite Capture campaign and why?
I really enjoyed the Activia Head Office Event at Co-op as I was able to get stuck in on the day and help on the stand during the event. Even got my hi-vis out to direct the van in.
How do you best demonstrate one of the Capture values?
Have fun – Always up for a team social!
What’s the biggest thing you’ve learnt about shopper?
There are so many different channels, it’s so much more than just cardboard in store.
What are you known for around the office?
Probably singing at my desk all day everyday.
What piece of shopper media would you be and why?
A wobbler – it’s in my name!
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.