Emma Dean

Group Client Director

I joined Capture as a client associate in 2009 and I now oversee the two teams that make up our business; our Client team and the Media Partnerships team. Co-ordinating the service we provide our FMCG clients and the relationships we hold with media owners and retail partners.

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A quick Q&A with Emma

Favourite Capture campaign and why?

Let Special K Surprise you Today: I enjoyed working on this campaign as it was diverse, we worked across all retailers supporting products ranged across two categories. The campaign objective was to bring a big ATL initiative in to store in a way that was compelling for shoppers – it was a great success, plus I met brand ambassador, Tess Daly, in the process!

How do you best demonstrate one of the Capture values?

Stay Hungry – considering ways in which we can grow investment in to shopper is central to my thinking whether that be through providing better client service or working in partnership with media owners and retailers to improve their shopper media proposition.

What’s the biggest thing you’ve learnt about shopper?

That it is an ever moving feast.

What are you known for around the office?

Walking around the office to answer emails in person!

If you were a piece of shopper media, what would you be and why?

Trolley panels – across all categories and have a long duration!

 

 

Posts written by Emma Dean

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.