Senior Client Manager
I am one of three group leaders at the agency. I manage a fantastic team of 2 who lead the client relationships to plan, execute and evaluate the best shopper campaigns for a range of FMCG brands.
A quick Q&A with David
What is your favourite Capture campaign and why?
Petits Filous ‘Play Free’ : Bringing the ‘play free’ element to life in shopper with bespoke executions in Tesco & ASDA. We helped show Mums how to turn their used yogurt pots into something fun with their kids.
How do you best demonstrate one of the Capture values?
Stay Foolish: An infectious passion and enthusiam for what we do. ‘Can’t’ isn’t in my vocabulary!
What’s the biggest thing you’ve learnt about shopper?
Always look at what the data is saying to make a decision on what media to use.
What are you known for around the office?
10am ham sandwiches
What piece of shopper media would you be and why?
Sampling: As I can try all the food for free
Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...
The key to communicating effectively in the shopper context is designing to disrupt...