Group Financial Controller
I joined Capture in 2011 as a Client Associate. Since then I have worked in several areas of the business before settling down for good in the finance team. I now oversee the day to day workings of the finance team making sure everything is going smoothly and that we are a well oiled financial machine.
A quick Q&A with David
What is your favourite Capture campaign and why?
Our Toblerone till dividers – a classic Capture anecdote that perfectly sums up how we Stay Foolish.
How do you best demonstrate one of the Capture values?
Stay Hungry – When trying something new I like to be thrown in the deep end, it’s the best way to learn!
What’s the biggest thing you’ve learnt about shopper?
You can spend all the money in the world on a great ATL campaign, but it can’t always compete with some well executed shopper media.
What are you known for around the office?
My beard, my spreadsheets and that I supposedly control the money!
If you were a piece of shopper media, what would you be and why?
Entrance Gates – Because I’m the best at what I do 😉
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.