Media Partnership Associate
I look after the relationship with Tesco's media agency. I'm the go-to for all things Tesco; working with the client team to plan media for their clients' campaigns, managing the booking through from start to finish and ensuring the client receives photography and compliance.
A quick Q&A with Charlotte
How do you best demonstrate one of the Capture values?
Have Fun – giggling about everything/anything helps you through the day!
What’s the biggest thing you’ve learnt about shopper?
No campaign is the same! There’s always something there to try and throw you off track but we always manage to find a solution that suits the media owner and the client.
What are you known for around the office?
Nicknamed chicken char-par for always having chicken in my lunch.
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.