Charlotte Palmer

Media Partnership Associate

I look after the relationship with Tesco's media agency. I'm the go-to for all things Tesco; working with the client team to plan media for their clients' campaigns, managing the booking through from start to finish and ensuring the client receives photography and compliance.

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A quick Q&A with Charlotte

 

How do you best demonstrate one of the Capture values?

Have Fun – giggling about everything/anything helps you through the day!

What’s the biggest thing you’ve learnt about shopper?

No campaign is the same! There’s always something there to try and throw you off track but we always manage to find a solution that suits the media owner and the client.

What are you known for around the office?

Nicknamed chicken char-par for always having chicken in my lunch.

 

 

 

 

Recent posts

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.

How Amazon is capturing fmcg shopper marketing spend - and what retailers can learn

Is Amazon winning lucrative shopper marketing budgets?