Senior Client Manager
I lead the client team at Capture. The client team's role is to work as an extension of the shopper teams within the FMCG brands we work with. Understanding their brands and business challenges we work closely to plan, book, manage and evaluate best in class shopper campaigns.
A quick Q&A with Charlotte
Favourite Capture campaign and why?
When I first started at Capture one of the first campaigns I worked on was Lucozade’s Holiyayyy campaign. Managing this through from end to end will always stick in my mind. It was a vibrant and fun campaign that targeted Asda shoppers driving great sales results.
How do you best demonstrate one of the Capture values?
Stay Hungry – Always looking at ways to help the team better the way we work with our brands and trying to continuously evolve our proposition in the market to remain the leading shopper marketing agency that brands value working with.
What’s the biggest thing you’ve learnt about shopper?
It’s so much more than in store! With the evolving nature of shoppers habbits and ways of engaing with media, we can be more targeted than ever before. Using digital targeting to drive sales in store as well as brand awareness.
What are you known for around the office?
My cafetière and love of black coffee
If you were a piece of shopper media, what would you be and why?
The key to communicating effectively in the shopper context is designing to disrupt...
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.