Charlotte Davis

Senior Client Manager

I lead the client team at Capture. The client team's role is to work as an extension of the shopper teams within the FMCG brands we work with. Understanding their brands and business challenges we work closely to plan, book, manage and evaluate best in class shopper campaigns.

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A quick Q&A with Charlotte

Favourite Capture campaign and why?

When I first started at Capture one of the first campaigns I worked on was Lucozade’s Holiyayyy campaign. Managing this through from end to end will always stick in my mind. It was a vibrant and fun campaign that targeted Asda shoppers driving great sales results.

How do you best demonstrate one of the Capture values?

Stay Hungry – Always looking at ways to help the team better the way we work with our brands and trying to continuously evolve our proposition in the market to remain the leading shopper marketing agency that brands value working with.

What’s the biggest thing you’ve learnt about shopper?

It’s so much more than in store! With the evolving nature of shoppers habbits and ways of engaing with media, we can be more targeted than ever before. Using digital targeting to drive sales in store as well as brand awareness.

What are you known for around the office?

My cafetière and love of black coffee

If you were a piece of shopper media, what would you be and why?

Trolley Bay

 

 

Recent posts

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.

How Amazon is capturing fmcg shopper marketing spend - and what retailers can learn

Is Amazon winning lucrative shopper marketing budgets?