Callie Braithwaite

Junior Developer

As a Junior Developer I code, code, code! I work on making our Plan-Apps suite (our shopper web apps) a great experience for users.

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A quick Q&A with Callie

How do you best demonstrate one of the Capture values?

Stay Hungry – I’m always interested in learning new technologies and practices.

Recent posts

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...

Reinforcing brand value in the rise of the threat from own label

With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.

Shopper: So much more than cardboard in store…

The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.