Callie Braithwaite

Junior Developer

As a Junior Developer I code, code, code! I work on making our Plan-Apps suite (our shopper web apps) a great experience for users.

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A quick Q&A with Callie

How do you best demonstrate one of the Capture values?

Stay Hungry – I’m always interested in learning new technologies and practices.

Recent posts

When does a consumer become a shopper or are we always shopping in today’s society?

Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...

Our 2019 Christmas Ad wrap

Christmas. It’s the most wonderful time of the year....

Design to disrupt: Best practice for shopper marketing creative

The key to communicating effectively in the shopper context is designing to disrupt...

Adapting campaigns to suit the shopping mission not just store format

Shopper marketers need to focus less on store format and more on shopping missions...