I joined Capture almost 3 years ago. Since then our insight team has grown. Our aim is to analyse shopper campaign performance and provide our clients with actionable insight. I also work closely with the Dev team as a product owner.
A quick Q&A with Bianca
Favourite Capture campaign and why?
The Taylor’s of Harrogate ‘Let’s plant a million trees’ campaign was one of the first set of evaluation results I worked on when I joined Capture – It was an excellent intro into the world of Shopper Media and opened my eyes to all of the exciting media opportunities out there
How do you best demonstrate one of the Capture Values?
Stay Foolish – I am very curious and love digging into the data to find a story about why something worked the way it did. I have known to get over excited about our findings – who knew a barker could bring so much joy??
What’s the biggest thing you’ve learnt about shopper?
How important it is to measure success based on the objectives you set at the beginning.
What are you known for around the office?
Complaining to Keith (aka Geordie DJ Bell) about his whistling.
If you were a piece of shopper media, what would you be and why?
Milk Media – Because I am always there when you open the fridge!