I am part of a client team. We work with our clients to help plan, create, buy, manage and evaluate shopper media campaigns. We are the first port of call, ensuring the campaign runs smoothly, delivering great results.
A quick Q&A with Ali
How do you best demonstrate one of the Capture values?
Have Fun – always up for a laugh.
What’s the biggest thing you’ve learnt about shopper?
It can do anything. Strategical campaigns or tactful decisions, shopper can do it.
What are you known for around the office?
I can open a beer bottle with a spoon…
What piece of shopper media would you be and why?
ATM Ads – I always crave attention.
Shopper marketers need to focus less on store format and more on shopping missions...
With shoppers increasingly choosing own label products, brands are having to fight harder than ever for consideration.
The shopper media opportunities available to FMCG brands have doubled in the last 5 years alone.