Digital Media Executive
I sit within the Media Partnership team, focusing on our Digital Proposition. Focusing on everything from Mobile Offer Apps to Programmatic Channels. I assist the team in planning and executing every digital campaign.
A quick Q&A with Ali
What is your favourite Capture campaign and why?
Brew City – A brand new product dominating a brand new category. We we were tasked in targeting the right shopper, at the right time, in the right place with the right messaging. With our Location Programmatic partner we were able to deliver highly dynamic creatives to Beer Drinkers in proximity to stores making sure the brand is top-of-mind, ensuring they don’t forget their Beermunch!
How do you best demonstrate one of the Capture values?
Have Fun – always up for a laugh.
What’s the biggest thing you’ve learnt about shopper?
It can do anything. Strategical campaigns or tactful decisions, shopper can do it.
What are you known for around the office?
I can open a beer bottle with a spoon…
What piece of shopper media would you be and why?
Location Programmatic – a great channel that every brand should be investing in.
Consumers and shoppers are not always mutually exclusive and the line between both is ever more blurred...
The key to communicating effectively in the shopper context is designing to disrupt...