Alene Buckle

Senior Client Manager

I am one of three group leaders at the agency. I manage a fantastic team of 4 who lead the client relationships to plan, execute and evaluate the best shopper campaigns for a range of FMCG brands.

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A quick Q&A with Alene

How do you best demonstrate one of the Capture values?

Stay Foolish – I love to learn and master new things, whether it be in life or work. I love a challenge and to challenge, not only clients but my team.

What’s the biggest thing you’ve learnt about shopper?

The number of touchpoints there are to choose from and how influential shopper media is in the path to purchase. Coming from an OOH background it amazed me that outside of ‘shopper’ there was a potential to ignore the final opportunity to influence purchases.

What are you known for around the office?

That I love eating and baking cakes! 🙂

If you were a piece of shopper media, what would you be and why?

Sampling – as I love food, eating and a freebie.

 

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