We use a combination of audience + location + performance data to plan more efficient campaigns
And measuring the sales impact of every campaign
We are able to AB test every Amplifier™ campaign using EPOS data to measure the sales uplift and return on investment. We apply a consistent methodology to every PCA to allow comparisons across channels, activities and media owners.
Findings are delivered back quickly to ensure fast learning.
The media landscape has fragmented, causing a huge profileration in the number of media channels available.
There is a disconnect in the marketing planning process. often due to the structures inside most FMCGs.
Media agencies miss a critical piece of the puzzle, connecting brand advertising to the point of purchase.
The ability to robustly measure performance consistently across all channels through our test vs control methodology.