Favourite Capture campaign and why?
My favourite campaign has to be the Taylors of Harrogate Coffee Bags campaign. Activating across 7 retailers with over 19 different touchpoints to create an unmissable campaign, we used a blend of innovative and traditional media channels from Asda FM to Amazon programmatic. It was great to work on this campaign from start to finish; planning, developing creative, buying and managing this through to deliver a best in class campaign with strong results for the brand!
How do you best demonstrate one of the Capture values?
Stay Honest – most important part of the job for me is truly becoming an extension of the teams we work with on a daily basis, working with them honestly to understand what works for their brands specifically.
What’s the biggest thing you’ve learnt about shopper?
That there’s always new things to learn! The opportunities in the industry are ever-changing, which makes planning and optimising campaigns an exciting challenge every time.
What’re you known for around the office?
My addiction to tea and tiles.
If you were a piece of shopper media, what would you be and why?
Sainsbury’s magazine – outside back cover. Premium and glossy.