Favourite Capture campaign and why?
Wotsits Giants NPD launch in Co-op - we ran a bespoke 'dangling Wotsits' headboard which turned out looking brilliant. I'm very excited for the result to see if it was the NPD or the dangling Wotsits that casued the product to sell out.
How do you best demonstrate one of the Capture Values?
Stay hungry – I am a go-getter always striving to learn more and take on new challenges.
What’s the biggest thing you’ve learnt about shopper?
The subconscious factors that influence the purchasing habits and perceptions of brands in the mind of the shopper.
What are you known for around the office?
Insisting on drinking ice coffee no matter the season.
If you were a piece of shopper media, what would you be and why?
Bollard - as a viking I can stand the cold