Favourite Capture campaign and why?
Most recently I’ve loved working with Alpro on their Costa campaign for January. Placing ads in proximity to Costa cafes, we told Londoners about the amazing Alpro drinks being used – and the new Almond Flat White! Did someone say #Veganuary?
How do you best demonstrate one of the Capture values?
Stay Hungry – I love reaching out to new brands to talk shopper media and introduce them to Capture, but also I must have a copious amount of snacks around me at all times.
What’s the biggest thing you’ve learnt about shopper?
So much more than cardboard in store!
What are you known for around the office?
Impulsively getting a coffee on the way to work, because I just can’t wait 5 minutes longer until I get in.
If you were a piece of shopper media, what would you be and why?
Lenticular trolley poster – cold, hard, shiny plastic.