Favourite Capture campaign and why?
Schwartz – being able to get stuck into a campaign where the brand is using all 5 of our service areas has kept me very much on my toes as well as it being the first ever campign in which Capture has booked Geo-Social.
How do you best demonstrate one of the Capture Values?
Stay Hungry – Very much taking the no question is a silly question to its limits. I’m always curious to find out more about the industry we work in and how I can improve my ways of working.
What’s the biggest thing you’ve learnt about shopper?
How much influence media has on the consumer buying decision making process as well as how much media falls under the ‘shopper’ category.
What are you known for around the office?
Signing my own birthday card without knowing in my first week.
If you were a piece of shopper media, what would you be and why?
ASDA Poparama Barker (smelly barker) – Am known for having smelly chat.