Favourite Capture campaign and why?
The Kelloggs Joybol Launch in 2019 was a great campaign to work on as we used intelligent targeting to optimise our media planning and buying. This ensured that the sites we activated for Kelloggs were as efficient as possible and drove the best results.
How do you best demonstrate one of the Capture values?
I am always trying to Stay Foolish. Fortunately that comes quite naturally in day-to-day life, however I like to try and challenge traditional processes and always ask if there is a better way to do things.
What’s the biggest thing you’ve learnt about shopper?
That we are constantly shoppers, even when we are not actively thinking about it. That means we are constantly being influenced and our environment, mindset and advertising have a huge role to play in which product we ultimately pick up off the shelf.
What are you known for around the office?
I’d like to think its for being a fun, enthusiastic and energetic member of the team. However whilst I am those things its probably for the amount of time I spend talking about gaming and never missing an opportunity to tell everyone about my newest gaming obsession.
If you were a piece of shopper media, what would you be and why?
Tube tunnel domination – Loud and in your face.