Favourite Capture campaign and why?
I’ve loved working on the Naked Glory launch from Kerry Foods. I was in a very lucky position for having the chance to wokr on an NPD launch just a few months after I’ve started at Capture.
How do you best demonstrate one of the Capture Values?
Stay hungry – I’m always up for a challenge and I love trying myself out in areas which might be unfamiliar to me.
What’s the biggest thing you’ve learnt about shopper?
You can influence a shopper until the last second before they actually purchase a product.
What are you known for around the office?
Raving about my advanced boxing skills (not practising them in the office).
If you were a piece of shopper media, what would you be and why?
Recipe barker – love an inspiring new idea!