Favourite Capture campaign and why?

Primula Makes The Pasta – The brand loved the creative proposition and visuals, and have since evolved it across numerous campaigns.


How do you best demonstrate one of the Capture values?

Stay Hungry – I’m a self-confessed perfectionist and always expect the best from myself.


What’s the biggest thing you’ve learnt about shopper?

Here’s a short poem:

Shopper media is so much more 

than just the cardboard found in-store!


What are you known for around the office?

Blasting Disney songs and singing along loudly.


If you were a piece of shopper media, what would you be and why?

A dual-branded barker – because I’m a real team player!

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