Favourite Capture campaign and why?
Primula Makes The Pasta – The brand loved the creative proposition and visuals, and have since evolved it across numerous campaigns.
How do you best demonstrate one of the Capture values?
Stay Hungry – I’m a self-confessed perfectionist and always expect the best from myself.
What’s the biggest thing you’ve learnt about shopper?
Here’s a short poem:
Shopper media is so much more
than just the cardboard found in-store!
What are you known for around the office?
Blasting Disney songs and singing along loudly.
If you were a piece of shopper media, what would you be and why?
A dual-branded barker – because I’m a real team player!