Jess Merulla

Media Partnership Executive

Favourite Capture campaign and why?

Oykos Yogurt Category Takeover in October 2020 on! It was the perfect example of how brilliantly brands are responding to Covid challenges,  with a noticeable increase of consumers shopping online. The creative looked spot on, it was really disruptive of the shopper journey, and I can't wait to see the results.

How do you best demonstrate one of the Capture Values?

Stay Hungry – always wanting to learn more and for being proactive in everything I do. Also, love a challenge, both physically and mentally!

What’s the biggest thing you’ve learnt about shopper?

How influential shopper can be for a brand and how essential it is to carefully plan every campaign!

What are you known for around the office?

My love for peanut butter, coffee and Asda artwork.

If you were a piece of shopper media, what would you be and why?

Asda FM, love a cheap thrill.