Favourite campaign and why?

I’ve loved working on the Actimel Starwars competition campaign! Using Checkout Smart as the competition entry mechanism was a really exciting new way to incorporate digital. It was great to pick up lots of key learnings along the way and made it even more exciting to go live.


How do you best demonstrate one of the Capture values?

Stay honest – i think it’s really important to be transparent with clients and the rest of the team to work together to ensure we create the best campaigns possible!


What’s the biggest thing you’ve learnt about shopper?

It’s always changing and there are so many possibilities within it.


What are you known for around the office?

My Scottish accent – distinctive!


If you were a piece of shopper media, what would you be and why?

Sampling – i love food and trying new things

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