Senior Media Partnership Executive
Favourite Capture campaign and why?
I would say my favourite campaign so far is the Old El Paso Day of the Dead activity we ran in Co-op last year, mainly due to how good the artwork looked across the media touchpoints! It also produced some really positive results for the client, which is what we set out to achieve.
How do you best demonstrate one of the Capture values?
Stay Honest – I’m always more than willing to help the team with any queries or suggestions they have but I’m also not afraid to push back if I don’t agree with their line of thinking.
What’s the biggest thing you’ve learnt about shopper?
That it really does work!
What are you known for around the office?
If you were a piece of shopper media, what would you be and why?
Digital 6 sheets – tall and highly disruptive