Favourite Capture campaign and why?
Most recently, I've really enjoyed working on Fridge Raiders limited edition Festive flavour as we've been able to get really clever with our targeting and explore social for the first time with the brand. The creative is also fab!
How do you best demonstrate one of the Capture values?
Stay Foolish - I'm always open to trying new challenges and encouraging brands to explore different options so we can be constantly learning together.
What’s the biggest thing you’ve learnt about shopper?
It's an ever-changing world!
What are you known for around the office?
Probably singing at my desk all day everyday.
What piece of shopper media would you be and why?
A wobbler – it’s in my name!