What is your favourite Capture campaign and why?
Brew City – A brand new product dominating a brand new category. We we were tasked in targeting the right shopper, at the right time, in the right place with the right messaging. With our Location Programmatic partner we were able to deliver highly dynamic creatives to Beer Drinkers in proximity to stores making sure the brand is top-of-mind, ensuring they don’t forget their Beermunch!
How do you best demonstrate one of the Capture values?
Have Fun – always up for a laugh.
What’s the biggest thing you’ve learnt about shopper?
It can do anything. Strategical campaigns or tactful decisions, shopper can do it.
What are you known for around the office?
I can open a beer bottle with a spoon…
What piece of shopper media would you be and why?
Location Programmatic – a great channel that every brand should be investing in.