Alene Buckle

Senior Client Manager

How do you best demonstrate one of the Capture values?

Stay Foolish – I love to learn and master new things, whether it be in life or work. I love a challenge and to challenge, not only clients but my team.

What’s the biggest thing you’ve learnt about shopper?

Shopper Media is more than in store  and the shopper journey begins before a customer is anywhere near a retailer. Coming from an OOH background it amazed me that outside of ‘shopper’ there was a potential to ignore the final opportunity to influence purchases.

What are you known for around the office?

That I love baking cakes! 🙂

If you were a piece of shopper media, what would you be and why?

Sampling – as I love food and a freebie.