What is shopper marketing?

Shopper marketing is marketing that does its work while you're shopping, using retail media.

It is characterised by its proximity to the point of purchase, by its close connection to shopper insight, its precise targeting and its efficiency.

Whether it's an in-store coupon, an online banner ad or a floor graphic campaign, retail media can make the difference between a successful product launch and an expensive failure.

Brands spend millions of pounds targeting consumers at home, online and outdoors. Doesn't it make sense to also talk to them at the time when they are actually making the purchase decision?