There is one undeniable reality in marketing – if someone is going to purchase a product, they will have to go through a store (online or in person) in order to get it in their basket.
But it’s not easy to get right. There are hundreds of opportunities to choose from in & it’s important to invest wisely.
Capture are the experts in planning, buying, implementing and evaluating great shopper media campaigns for brands.
Capture are specialists in planning shopper media campaigns for brands.
We build a campaign plan and media strategy that meets the objectives of the brief and engages shoppers. We ensure we have the right communications plan, with the right message on the right media touchpoint. This work is supported by our proprietary cross-retail media planning tool, PlanFlex™, which enables us to forecast campaign reach and anticipated uplift.
Capture are passionate about designing creative campaigns that engage shoppers in-store and online.
Whether it’s building shopper toolkits, designing POS materials, adapting ATL creative or building bespoke shopper campaigns, we’re well-versed in designing creative that performs. We’ve dedicated time to understanding what works well in a shopping environment, making sure that there’s a seamless link between creative and media.
Creative designed to make shoppers look twice, building brand memorability.
Being clear on the benefit and making it relevant to the shopper.
Bringing the key campaign message to life in a way that works for the specific media.
Guiding shoppers to the point of purchase with a shopper call to action.
Capture project manage campaigns from brief to evaluation, ensuring everything happens as planned.
Making a campaign happen can be hard work and it means joining the dots across a number of contacts internally, across your agencies and with your retailers. Capture take care of the whole process, whether it’s booking forms, submitting creative or getting out to store to take photographs.
Working with multiple stakeholders to ensure the campaign is delivered on time and to budget.
Getting photos of every campaign touchpoint, providing a posting report that can be used as proof of execution.
Handling compliance challenges, finding resolutions and ensuring the campaign you’ve paid for goes up in store.
A central point of invoicing, minimising the number of PO’s and keeping campaign admin to a minimum.
Capture are the only specialist shopper media buying agency in the UK.
The shopper media landscape is complex and in grocery alone there are over 250 media channels to invest in. We have a dedicated media buying team whose role it is to understand and monitor the market daily. Our role is to make your shopper investment work as hard as it can for you.
Having a single point of contact who manages negotiations with media owners and retail agencies.
Benefit from Capture’s buying power, obtained from spending over £1.5m a month on shopper media.
The opportunity to trial new and exclusive shopper media thanks to relationships with media owners.
Knowledge of what you should be getting for your budget, helping to make the most of your spend.
Capture are partnered with IRI to independently evaluate shopper marketing campaigns for brands across all grocery retailers.
Using store-level till data, we are able to measure the performance of shopper media campaigns. By controlling for both promotional activity and secondary space, we can get a clear picture of how the campaign has performed.
A unified view across all retailers, using the same methodology and providing a standardized output.
Using a third party for analysis, ensuring the media owners are not marking their own homework.
Findings delivered back from 4 weeks post media live date to ensure we learn and optimise, fast.
Clear comparisons and recommendations made on how to invest future shopper marketing budget.