industry Tag

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" bg_type="image" parallax_style="vcpb-vz-jquery" bg_image_new="id^330|url^http://www.capturemarketing.co.uk/wp-content/uploads/2016/02/b-recent-trends-in-storytelling.jpg|caption^null|alt^a|title^b-recent-trends-in-storytelling|description^null"][vc_column][ultimate_spacer height="100"][ult_animation_block animation="fadeIn" animation_duration="3" animation_delay="0" animation_iteration_count="1"][vc_column_text] Event: What digital means for shopper [/vc_column_text][/ult_animation_block][ultimate_spacer height="100"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" bg_type="bg_color" bg_color_value="#00a8cc"][vc_column width="1/2"][ultimate_spacer height="100"][vc_column_text] Matt Lee, Managing Director at Capture, the leading shopper media agency IGD and the supermarkets...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" bg_type="image" parallax_style="vcpb-vz-jquery" bg_image_new="id^1237|url^http://www.capturemarketing.co.uk/wp-content/uploads/2017/11/Day2-Model-Lifestyle-Carousel-Earth_-1.jpg|caption^null|alt^null|title^Day2-Model-Lifestyle-Carousel-Earth_ (1)|description^null"][vc_column][ultimate_spacer height="100"][ult_animation_block animation="fadeIn" animation_duration="3" animation_delay="0" animation_iteration_count="1"][vc_column_text] Category snapshot: Mother and Baby Category [/vc_column_text][/ult_animation_block][ultimate_spacer height="100"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]A notoriously busy and emotion driven category, brands have a huge opportunity to make their mark amongst...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" bg_type="image" parallax_style="vcpb-vz-jquery" bg_image_new="id^1323|url^http://www.capturemarketing.co.uk/wp-content/uploads/2017/11/coupon.jpg|caption^null|alt^null|title^coupon|description^null"][vc_column][ultimate_spacer height="100"][ult_animation_block animation="fadeIn" animation_duration="3" animation_delay="0" animation_iteration_count="1"][vc_column_text]   Insights: Raising the bar on retailer coupons   Duncan Campbell / Senior Client Manager [/vc_column_text][/ult_animation_block][ultimate_spacer height="100"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]On average, a shopper is faced with around 40,000 products every time...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" bg_type="image" parallax_style="vcpb-vz-jquery" bg_image_new="id^1328|url^http://www.capturemarketing.co.uk/wp-content/uploads/2017/11/yog.jpg|caption^null|alt^null|title^yog|description^null"][vc_column][ultimate_spacer height="100"][ult_animation_block animation="fadeIn" animation_duration="3" animation_delay="0" animation_iteration_count="1"][vc_column_text]   Category Snapshots: Yogurts [/vc_column_text][/ult_animation_block][ultimate_spacer height="100"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Building on what we saw in Q1, shopper habits are changing and as a result, dairy free is growing. Kantar Worldpanel...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" bg_type="image" parallax_style="vcpb-vz-jquery" bg_image_new="id^1420|url^http://www.capturemarketing.co.uk/wp-content/uploads/2016/06/partnerships-1.jpg|caption^null|alt^null|title^partnerships|description^null"][vc_column][ultimate_spacer height="100"][ult_animation_block animation="fadeIn" animation_duration="3" animation_delay="0" animation_iteration_count="1"][vc_column_text]   Insights: Finding the value in shopper partnerships   Leanne Naughton / Senior Client Manager [/vc_column_text][/ult_animation_block][ultimate_spacer height="100"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Brand partnerships within the world of shopper are infamous for being tricky...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation="" bg_type="image" parallax_style="vcpb-vz-jquery" bg_image_new="id^1316|url^http://www.capturemarketing.co.uk/wp-content/uploads/2017/11/measure.jpg|caption^null|alt^measure|title^measure|description^null"][vc_column][ultimate_spacer height="100"][ult_animation_block animation="fadeIn" animation_duration="3" animation_delay="0" animation_iteration_count="1"][vc_column_text]   Insights: Why is demonstrating the value of shopper marketing so painful? Joel Hopwood / Co-founder [/vc_column_text][/ult_animation_block][ultimate_spacer height="100"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] I was at the IGD recently and caught up with...