Seriously Strong

The tastiest cheese in the store. Seriously.

The Challenge

Seriously Strong had an unusual barrier- their name.

The Solution

  • Barrier – Mums were scared their kids wouldn’t eat it – it was too ‘strong.’
  • Focus – We focused on the taste used visuals of a child – showing Mum that it was the right choice for her family.
  • Mechanic – We closed the deal by giving her a guarantee – if her family didn’t love the cheese, she’d get her money back.

The Results

20.6m

impressions

£0.87

CPM

11.2%

sales uplift

Category
case studies